How the World Went Mad: A diagnosis of the confusing, topsy-turvy world of President Donald Trump

"What makes Trump so dangerous is that he sees politics as just television by another means. Reagan and Bush used the tropes television had spread throughout popular culture to advance their agenda. For Trump, the ratings are the agenda. So he has an in-built incentive to raise the stakes, be unpredictable, and do something crazy you just have to tune in. Unfortunately, attacking minorities and threatening war achieve these goals better than anything else"