A VATICANO S.A. REIVINDICA O COPYRIGHT SOBRE
VIRGENS GRÁVIDAS E SEXO ATRÁS DO ALTAR



"An ice cream company banned from using an advert showing a pregnant nun has vowed to defy regulators by placing similar posters along the route of the Pope's London visit. The Advertising Standards Authority (ASA) announced today it had banned the ad for the Antonio Federici brand for making a mockery' of the beliefs of Roman Catholics.



The advert, which appeared in The Lady and Grazia magazines earlier this year, showed the heavily pregnant nun standing in a church holding a tub of ice cream and a spoon, with text stating 'Immaculately conceived' and 'Ice cream is our religion'. Ten readers complained that the advert was offensive to Christians, particularly those who practised Catholicism. A spokeswoman for Antonio Federici said the company intended to defy the ban by publishing another advert portraying 'a continuation of the theme'.



She said: 'We intend to defy the ASA's ban and will publish another advert from the series before the Pope's visit later this week. We are in the process of securing a series of billboards close to and along the planned route of the Pope's cavalcade around Westminster Cathedral' (...) The ASA banned another advert for Antonio Federici in July last year that showed a priest and a nun looking as though they were about to kiss". (artigo integral aqui)



"Meanwhile, the picture of two men in cassocks and clerical collars, embracing with their lips inches apart, bears the words ‘we believe in salivation’. (...) British firm Antonio Federici said the adverts celebrated the ‘implied forbidden Italian temptations’ of the ice cream. Creative director Matt O’Connor said the company would lose a substantial sum if it had to pull the campaign and was considering a legal challenge. He said: ‘Only a tiny proportion of those who have seen the ads have made complaints. They seem to be upholding the views of a bigoted minority over the majority’". (artigo integral aqui)

(2010)